Article citation information:
Achetoui, Z.,
Mabrouki, C., Mousrij, A. A balanced performance
measurement system for automotive spare parts supply chain. Scientific Journal of Silesian University of
Technology. Series Transport. 2022, 116,
25-55. ISSN: 0209-3324. DOI: https://doi.org/10.20858/sjsutst.2022.116.2.
Zineb ACHETOUI[1], Charif MABROUKI[2], Ahmed MOUSRIJ[3]
A BALANCED PERFORMANCE MEASUREMENT SYSTEM FOR AUTOMOTIVE SPARE PARTS SUPPLY
CHAIN
Summary. This paper
aims to provide a performance measurement system for the automotive spare parts
supply chain. We focus on an independent distributor belonging to an
independent channel. The framework encompasses different performance aspects
for a high supply chain visibility, as well as the required categories,
subcategories and key performance indicators for the automotive spare parts
supply chain performance measurement. The framework is the first contribution
that advances the performance measurement in the automotive aftermarket and
allows assessing the performance of the automotive spare parts supply chain as
a whole.
Keywords: supply
chain management, spare parts, automotive aftermarket, performance measurement
1. INTRODUCTION
The automotive
spare parts business is very complicated due to the technological evolution of
the automotive industry, emerging spare parts markets and competitive pressure.
The spare part itself has particular features that distinguish it from other
finished products such as the intermittence of demand, the multiplicity of
references, the service requirement and the risk of obsolescence [1, 2]. These
factors form the source of uncertainty and complexity in the supply chain and
largely affect the management of the supply chain processes for competing
manufacturers and distributors in the automotive aftermarket.
To identify
the real influence of these factors, companies have to pass upon the
performance measurement. This step allows companies to control the supply chain
processes, assess the achievement of objectives and, ultimately, improve the
supply chain performance [1-6].
The spare
parts supply chain performance measurement has not been much discussed in the
literature. Whether it is about the application of the existent frameworks to
measure the spare parts supply chain performance or the proposition of
frameworks designed specifically for the spare parts supply chain. In this
context, this article aims to fill this gap, in particular, for the automotive
aftermarket, by providing a performance measurement system that encompasses
aspects, categories, subcategories and key performance indicators for the
automotive spare parts supply chain performance measurement. We focused on an
independent distributor belonging to an independent channel.
2. AUTOMOTIVE SPARE PARTS DISTRIBUTION
CHAIN
The automotive aftermarket
is characterized by the presence of several actors who form two main
distribution channels: the car manufacturer channel presented in Figure 1 and
the independent channel presented in Figure 2.
2.1.
Car manufacturer channel
The car manufacturer
channel includes original equipment manufacturers (OEMs), car manufacturers,
dealers, authorized repairers and the final customers who are individual
customers and business customers such as insurance companies, fleet owners and
car rental companies.
The car
manufacturers entrust the manufacturing of more than 60% of the original spare
parts intended for the assembly of new vehicles to OEMs. They usually produce
visible spare parts that are legally protected by design rights. The car manufacturers
generally negotiate the conditions of spare parts supply with OEMs from the
manufacturing stage of the original spare parts intended for the assembly of
new vehicles. The competition between OEMs is intense for obtaining contracts
that represent nearly 80% of their turnovers and frequently allow them to
position themselves favorably in the automotive aftermarket.
The
manufacture of an original spare part generally requires specific tooling
designed and/or manufactured by the OEM or purchased from the tool
manufacturer. A new tool requires a very heavy investment. Thus, it is
generally financed by the car manufacturer, who in return, requires becoming
the owner.
The
relationship between the car manufacturer and the OEM is based on a contract that
provides the terms of use for the tooling. The contract generally limits the
OEM's ability to produce spare parts for the independent channel. The contract
may prohibit the use of the tool, except with the prior authorization of the
car manufacturer or payment of a fee. Otherwise, it can impose an exclusive
supply to the car manufacturer who will sell the spare parts intended for the
repair of vehicles through the car manufacturer channel for a limited period.
Once the contract expires, the OEM can manufacture and sell the spare parts to
the car manufacturer and the independent distributors. Thus, the OEM becomes
the main competitor of the car manufacturer when he has the right to market
spare parts to independent distributors.
2.1.1. Dealers
Dealers
play a very important role in the car manufacturer channel. They allow the car
manufacturer to hold a significant market share and control the sale of the
full range of spare parts for vehicles of his brand, but only his brand,
especially when they are located in areas with high added value.
Dealers
can sell a low quantity of spare parts to wholesalers, retailers, independent
garages, body shops and service chains [7].
2.1.2. Authorized repairers
The
authorized repairers belonging to the car manufacturer channel are passionate
about cars. They have all the means to detect breakdowns, as well as the means
to control pollution, lighting and other safety equipment.
Being part of
a well-structured channel allows them to benefit from regular training,
qualifications and technical documentation to better understand vehicles’
operations and retain their customers despite high repair costs.
2.1.3. Final customers
The
final customers are mainly the owners of premium vehicles who are loyal to this
network and constitute a significant portion of customers. There are also
insurance companies, fleet owners, car rental companies and owners of vehicles
under warranty.
2.2. Independent channel
The
spare parts independent manufacturing industry plays a pivotal role in the
automotive aftermarket, as it produces a wide range of spare parts needed to
meet customers’ needs and ensure competition between the car manufacturer
channel and the independent channel.
The
independent channel is more complicated than the car manufacturer channel. It
is a multilevel distribution system. It includes equipment manufacturers,
independent distributors, wholesalers, retailers, independent repairers,
service stations, independent body shops and the final customers who are
individual customers and business customers such as insurance companies, fleet
owners and car rental companies.
2.2.1. Equipment manufacturers
The
equipment manufacturers are OEMs, second-tier equipment manufacturers who
manufacture spare parts that fulfill the functions required for the proper
functioning of a vehicle and meet the safety requirements and environmental
quality, but with a lower quality than the spare parts produced by OEMs. In
addition, there are small and medium-sized companies that manufacture cheap and
poor quality spare parts.
2.2.2. Independent distributors
There
are two types of independent distributors: independent distributors focused on
spare parts manufactured by OEMs and independent distributors of cheap and poor
quality spare parts.
Ø
Independent
distributors deal on spare parts manufactured by OEMs
Most
of the spare parts sold by these distributors come from original equipment
manufacturers. This category also distributes a wide variety of spare parts
manufactured by second-tier equipment manufacturers.
They
sell different types and brands of automotive spare parts to wholesalers
through their shops. They may directly sell spare parts to retailers,
independent repairers, body shops, service stations and business customers such
as insurance companies, fleet owners and car rental companies.
Ø
Independent
distributors of cheap and poor quality spare parts
This
category similarly includes a large number of independent distributors. Some
are medium in size, while others are small and specialize in a limited number
of products and brands.
Some
of these distributors sell spare parts of uncertain quality, which are very
dangerous, as they do not meet the requirements of safety and environmental
quality.
2.2.3. Wholesalers
Wholesalers
usually sell all types of spare parts. However, a minority deals in certain
types of products, such as radiators and tires.
2.2.4. Retailers
Retailers
are the main customers of wholesalers. They rarely buy spare parts from
independent distributors. Their customers are independent repairers, business
customers and individual customers.
2.2.5. Prescriber to the final consumer
Prescribers
are independent repairers, service stations and independent body shops. They
sell spare parts as such or through a repair intervention. At this level, the
quality of spare parts is often categorized according to the purchasing power
of the final consumer and the final margins of the prescriber.
In
general, the final consumer has the choice between the car manufacturer channel
and the independent channel to obtain the desired spare part and repair the
vehicle. The freedom of choice and the diversity of products offered by the two
channels make it possible to maintain healthy and effective competition to meet
customers’ demands.
Authorized
Repairers Car
Manufacturers Dealers Final
Customers OEMs
Fig. 1. Car manufacturer distribution channel
Fig. 2. Independent
distribution channel
3. AN OVERVIEW OF THE
AUTOMOTIVE SPARE PARTS SUPPLY CHAIN PERFORMANCE MEASUREMENT
The automotive
spare parts supply chain performance measurement is essential for any company
operating in the automotive aftermarket to strengthen customers’
confidence and gain a sustainable competitive advantage in a dynamic sector
known for intensive competition. Manufacturers or distributors of automotive
spare parts will not be able to improve their position in the automotive
aftermarket without measuring the supply chain performance.
The
measurement of the automotive spare parts supply chain performance enables
managers to identify the gaps existing in practice, which helps to develop
strategic relationships, reduce expenses and improve human capital performance.
Charan [8] adds that the main concern of the automotive spare parts supply
chain performance measurement is how to manage the dependency between different
members of the supply chain, as well as the combined effort of all members to
achieve mutually established goals.
The research
related to the measurement of the automotive spare parts supply chain
performance is limited to identifying certain key performance indicators. No
performance measurement system has been proposed for measuring the overall
supply chain performance of a company operating in the manufacture or
distribution of automotive spare parts.
Barkawi
and Partners GmbH [9] identified a set of key performance indicators used by
some providers of spare parts, namely: on-time delivery performance, inventory
turnover, service level, availability rate, accuracy of delivery, accuracy of
forecasts, inventory level, complaint rate and
customer satisfaction.
De
Leeuw and Beekman [10] submitted an empirical study on the measurement of the
automotive spare parts supply chain performance. They surveyed several
companies belonging to the car manufacturer channel. Further, they provided a
set of key performance indicators that were important according to the
interviewees, namely: availability rate, stock-out, lead time, delivery
frequency, completeness, correctness, regularity and punctuality. The
investigation was based on the application of the LogistiQual model [11].
Charan
[8] analyzed the automotive spare parts supply chain performance issues through
a case study of an OEM in India. The author used the SAP-LAP model to explain
the supply chain performance problems in a managerial context. The SAP-LAP
model is subdivided into two steps: SAP which includes three components
(situations (S), actors (A) and process (P)), and LAP, which also forms three
components (learning issues (L), recommended actions (A) and anticipated
performance improvement (P)).
The
author noted that measuring the performance of the OEM's supply chain helps to
identify gaps in practices. In terms of performance evaluation, Charan [8]
offered some indicators used by the OEM to measure supplier performance, namely
quality, cost, delivery and new product development parameters.
Gaiardelli
et al. [12] proposed an integrated framework for measuring after-sales service
performance that includes the performance of spare parts logistics. The
framework was evaluated through multiple-case studies, including two companies
in the automotive sector. The authors provided several key performance
indicators for measuring automotive spare parts logistics performance, such as
error rate, picking time, delivery time, inventory obsolescence, supplier
delivery performance, supplier quality performance and the number of stock-outs
per month.
We confirm the
importance of the performance indicators provided by the authors given the
particular characteristics of spare parts and the high expectations of
customers for service quality and availability of spare parts. However, it is
essential to consider other performance measures for effective spare parts
supply chain performance measurement, which largely promote customer
satisfaction in the automotive aftermarket. Indeed, automotive spare parts
manufacturers and distributors face the typical trade-off between cost and
service given the intermittent nature of demand and the high inventory levels.
They must act to satisfy their customers by ensuring the availability of spare
parts and offering high-quality services while minimizing the costs associated
with keeping stocks and the risk of obsolescence.
The
proposed indicators are not enough to measure the overall performance of the
automotive spare parts supply chain. The literature lacks systems that are designed
specifically for measuring the supply chain performance of manufacturers or
distributors of automotive spare parts and that considers the particular
characteristics of automotive spare parts, leading to the measurement of the
automotive spare parts supply chain performance as a whole.
4. A BALANCED
PERFORMANCE MEASUREMENT SYSTEM
We propose a full
performance measurement system consisting of aspects, categories, subcategories
and key performance indicators to measure the performance of the overall
automotive spare parts supply chain for an independent distributor belonging to
the independent channel. The system aims to fill the gap existing in the
literature by providing a balanced and multidimensional framework.
The
framework encompasses different performance aspects inspired from all
supply chain links, besides other particular aspects of performance that create
value within the supply chain and significantly affect the overall supply chain
performance, namely: the financial performance aspect all over the supply
chain, research and development performance aspect, information system
performance aspect, as well as the human capital performance aspect (Figure 3).
The design of
the performance measurement system was partly based on the literature resources
and partly on our personal reasoning and the judgments of industrial experts
met during a yearlong investigation at a leading automotive spare parts
distribution company in Morocco. The content of the framework is ultimately an
answer to the fundamental question “What to measure?” to rigorously
assess the performance of the automotive spare parts supply chain.
The principle
is as follows: for each performance aspect, we defined the required performance
categories. Then, we fixed the required subcategories for each category.
Finally, we established a set of key performance indicators for each
subcategory.
We
used seven criteria for the identification of appropriate key performance
indicators, namely: clear, understandable, measurable, relevant, reliable,
decisive and economic. The identification of key performance indicators
considered the particular characteristics of automotive spare parts, the needs
of each decision-maker and the specificities of the automotive spare parts
distribution.
4.1. Customer
service performance
The
automotive aftermarket is known for intensive competition and perpetual
changes. Thus, customer service continues to gain importance as customers
become increasingly aware of service requirements. Besides, the competitive trends
have raised their expectations. In this regard, high-performance customer
service is an essential element for the independent distributor to stand out
from the competition in the automotive aftermarket, gain a competitive
advantage and retain customers.
We
propose to evaluate the customer service performance through four categories:
service quality, customer relationship management, administrative productivity
and commercial productivity.
Leonard
and Sasser [13] state that service quality is a major strategic variable in the
battle for market share. Along the same lines, Berry et al. [14] believe that
service excellence is a key strategic weapon. Thus, service quality is often a
key variable in strategic planning and organizations that become leaders are
characterized by management commitment, as well as a customer-oriented and
quality-oriented corporate culture throughout the company.
In
the automotive aftermarket, the customers are increasingly critical of the
quality of service they receive. Thus, high service quality allows the
automotive spare parts distributor to strengthen his credibility, meet and
anticipate customer expectations.
Evaluating the
service quality is therefore essential to improve the customer service, which
is one of the most difficult tasks that can influence the long-term success of
an automotive spare parts distributor. We have settled three subcategories to
assess the quality of service: responsiveness, accessibility and reliability.
Customer
relationship management is closely related to the quality of service. It is a
strategic weapon for attracting and retaining customers and one of the most
important factors for business success [15].
Many
researchers have suggested that companies should reorient their operations
toward effective customer relationship management to build and maintain their
competitive advantage [16]. In this context, measuring customer relationship
performance is an essential step to consider improvements. For an automotive
spare parts distributor, we suggest evaluating it through customer satisfaction
and customer loyalty. The result of the evaluation reflects the excellence of
the customer relationship and the effectiveness of the strategy of customer
loyalty.
Measuring
customer service productivity enables the company to obtain timely feedback and
helps the staff to adjust and align efforts in the right direction and
consistently move toward goal achievement. The choice to divide productivity
into administrative productivity and commercial productivity emanates from the
nature of the missions carried out. The customer service in automotive spare
parts distribution company is characterized by
external and internal commercial tasks and internal administrative tasks. We
selected two subcategories for the evaluation of administrative productivity:
administrative activity level and administrative growth.
Fig. 3. Performance measurement aspects
for the automotive spare parts supply chain
To
evaluate the commercial productivity, we created six subcategories: commercial
activity level, commercial growth, customer activity, forecast achievement,
sales forecasting accuracy and promotional action.
The
two common subcategories between administrative and commercial productivity are
the level of activity, which reflects the real work performed and the growth,
which indicates the company’s vitality. At the commercial level, we have
other subcategories as the commercial function encompasses several
value-creating tasks.
Table
1 encompasses the categories, subcategories and key performance indicators for
the measurement of customer service performance.
Tab. 1
Dimensions and key
performance indicators for
customer service performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Customer service performance |
Service quality |
Responsiveness |
1- Average response time to customer 2-
Average call
processing time 3-
Average order
processing time 4-
Average claim
processing time 5- Average time of information transmission to customer 6- Average time of information sharing between employees |
Accessibility |
1- Rate of calls picked up 2- Rate of lost calls 3- Average customer waiting time to get a response 4- Average number of contacts needed to resolve a claim 5- Geographic coverage rate |
||
Reliability |
1- Billing error rate 2- Response delay rate 3- Order processing delay rate 4- Service rate 5- Rate of claims processed 6- Rate of claims processed within the reference time 7- Availability rate of communication channels 8- Disputes rate per order 9- Reliability of information transmitted to customers 10-
Reliability of
information shared between employees |
||
Customer relationship management |
Customer satisfaction |
1-
Customer
Satisfaction Score (CSAT) 2-
Customer Effort Score (CES) 3-
Net Promoter Score (NPS) |
|
Customer loyalty |
1- Repurchase rate 2- Customer attrition rate |
||
Administrative productivity |
Administrative activity level |
1-
Rate of calls processed 2-
Rate of orders processed 3- Number of customers’ accounts created 4- Number of unpaid invoices reminders per customer |
|
Administrative growth |
1- Growth rate of the number of calls processed 2- Growth rate of the number of orders processed 3- Growth rate of the number of customers’ accounts
created |
||
Customer service performance |
Commercial productivity |
Commercial activity level |
1-
Rate of new
customers 2-
Number of
commercial actions established 3-
Number of sales
pitch revisions 4-
Obsolescence rate 5-
Rate of active
references |
Commercial growth |
1- Growth rate of the number of new customers 2- Growth rate of the number of commercial actions
established 3- Growth rate of the number of active references 4- Growth rate of
obsolescence |
||
Customer activity |
1-
Rate of active
customers 2-
Rate of orders
cancellation |
||
Forecast achievement |
1- Achievement rate of the overall forecasted turnover 2- Achievement rate of the forecasted market share 3- Achievement rate of the forecasted customers’
number |
||
Sales forecasting
accuracy |
1-
Mean absolute
deviation 2-
Mean absolute
percentage error 3-
Rate of missed
sales |
||
Promotional
action |
1-
Value of turnover
discounts 2-
Value of trade
discounts 3-
Value of
derogations |
4.2.
Purchasing performance
The
purchasing department plays a central role in the supply chain of an
independent distributor of automotive spare parts. It must provide the right
spare part at the right time and at the lowest possible cost. Thus, measuring
purchasing performance allows for decision-making. Further, it allows for the
identification of priorities and the allocation of resources, appropriately
improving the purchasing management.
Several
studies have been conducted on purchasing performance, and the results have
shown that there is no single method that covers every purchasing department.
There are certain indicators found to be common in performance assessment.
However, the weight given to the proposed indicators is by no means uniform and
varies between industries and companies.
To
measure the purchasing performance of an independent distributor of automotive
spare parts, we have selected four essential performance categories: supplier
service quality, customs and transit service quality, internal service quality
and administrative productivity.
For
each category, we secured a set of subcategories, which relate to different
points such as purchasing process, internal customer, suppliers and purchasers.
For the evaluation of the supplier service quality, we have three
subcategories: responsiveness, accessibility and reliability. Whereas for the
evaluation of customs and transit service quality were two subcategories:
responsiveness and reliability.
To
evaluate the internal service quality, we defined three subcategories:
responsiveness, reliability and internal customer satisfaction. Whereas for the
evaluation of administrative productivity, we have four subcategories:
sourcing, purchasing activity, order follow-up and purchasing activity growth.
Table
2 presents the categories, subcategories and key performance indicators for the
measurement of purchasing performance.
Tab. 2
Dimensions
and key performance indicators for purchasing performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Purchasing performance |
Supplier service quality |
Responsiveness |
1- Supplier’s average response time 2- Average time of order confirmation 3- Average order processing time 4- Average claim processing time 5- Average time of information transmission to purchaser |
Accessibility |
1-
Average waiting
time to get a response 2-
Average number of
contacts needed to resolve a claim 3-
Rate of local
suppliers 4-
Rate of suppliers
located abroad |
||
Reliability |
1- Billing error rate 2- Response delay rate 3- Order processing delay rate 4- Rate of claims processed 5- Rate of claims processed within the reference time 6- Rate of delivery delay 7- Disputes rate per supplier 8- Reliability of information transmitted to purchaser 9- Rate of non-compliant deliveries 10- Supplier’s service rate |
||
Customs and transit service quality |
Responsiveness |
1-
Average customs clearance time 2-
Average goods waiting time in the forwarding
agent’s warehouse |
|
Reliability |
1-
Delay rate of transit service 2-
Delay rate of customs clearance 3-
Reliability of information transmitted to company |
||
Internal service quality |
Responsiveness |
1- Average response time to internal customer's needs 2- Average time for placing an order 3- Average time of a claim transmission to supplier 4-
Average time of
information transmission to internal customer |
|
Reliability |
1- Delay rate of placing purchase orders 2- Number of claims reminders per supplier 3- Reliability of information transmitted to internal
customer |
||
Internal customer satisfaction |
1-
Internal Customer
Satisfaction Score (ICSAT) 2-
Internal Customer Effort Score (ICES) |
||
Purchasing performance |
Administrative productivity |
Sourcing |
1-
Degree of satisfaction of the need for suppliers 2-
Rate of appropriate suppliers for the company 3-
Effectiveness of appropriate suppliers’ selection 4-
Degree of the sourcing mastery |
Purchasing activity |
1- Rate of orders issued to suppliers 2- Value of purchases made 3- Rate of imports 4- Rate of active suppliers 5- Rate of potential suppliers 6- Purchase rate of new references 7- Value of turnover discounts 8- Value of trade discounts on products or quantities purchased |
||
Order follow-up |
1- Acknowledgments of receipt rate compliant to purchase
orders 2- Number of orders reminders per supplier 3- Rate of closed matters in favor of the company |
||
Purchasing activity growth |
1- Growth rate of the number of orders issued to suppliers 2- Growth rate of the value of purchases made 3- Growth rate of imports 4- Growth rate of suppliers’ number 5- Growth rate of active suppliers’ number 6- Growth rate of potential suppliers’ number 7- Growth rate of new references purchasing 8- Growth rate of discounts on turnover value 9- Growth rate of trade discounts value |
4.3.
Stock and procurement performance
The
particular characteristics of automotive spare parts influence the stock and
procurement management. They can generate high inventory levels or stock-outs,
which are usually disastrous to the company. Therefore, the evaluation of the
stock and procurement performance is essential to reveal the functioning of the
company, the internal communication and the external relationships with
customers and suppliers. In this context, we arranged three categories to
evaluate the stock and procurement performance of an independent distributor of
automotive spare parts: service quality, activity level, control and
tracking.
To
evaluate the quality of service, we selected two subcategories: the
availability to get information about the presence of items in the physical
stock and the reliability of procurement plans to assess, on the one hand, the
accuracy of procurement methods and, on the other hand, the degree of
achievement of the established procurement plans.
We
specified three subcategories to evaluate the activity level: inventory
turnover, stock coverage and stock level. These subcategories are known to
reflect the activity of the company and the effectiveness of inventory
management.
We
determined two subcategories for the evaluation of control and tracking category:
inventory transactions accuracy to assess the records reliability of inventory
movements and the stocktaking subcategory, which forms an information source
about the differences between theoretical and physical stock and allows the
assessment of stocktaking operation effectiveness.
Table 3
details the categories, subcategories and key performance indicators for the
measurement of stock and procurement performance.
Tab. 3
Dimensions
and key performance indicators for
stock and procurement performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Stock and procurement performance |
Service quality |
Availability |
1-
Stock-out rate 2-
Stock-out frequency 3-
Average time to
obtain the items ordered 4-
Average duration of
stock-out |
Procurement plans reliability |
1-
Degree of
achievement of the established procurement plans 2-
Reliability of the
procurement methods used |
||
Activity level |
Inventory turnover |
1-
Inventory turnover
rate |
|
Stock coverage |
1-
Stock coverage rate |
||
Stock level |
1-
Average stock level 2-
Safety stock level 3-
Minimum stock level 4-
Maximum stock level
5-
Alert stock level |
||
Control and tracking |
Inventory transactions accuracy |
1-
Error rate of
inventory transactions recording 2-
Error rate of
computer modification of stock |
|
Stocktaking |
1-
Average time of
stocktaking achievement 2-
Rate of controlled
references 3-
Inventory
discrepancy rate |
4.4. Warehouse
performance
The
strategic role of warehouses is well recognized in a supply chain [17, 18].
According to De Koster and Warffemius [19], the complexity of warehouse
activities depends mainly on the number and variety of items to be handled, the
daily workload to be performed, and the number, nature and variety of the
processes necessary to meet customers’ needs and demands. For an automotive
spare parts distributor, warehousing operations are complicated given the
particular characteristics of automotive spare parts, service requirements and
customers’ expectations. In an automotive spare parts distribution
warehouse, there are the four known operations as defined by van den Berg and
Zijm [20], namely reception, storage, preparation
of customers’ orders and shipping.
Over
the past two decades, most successful companies have integrated the analysis
and measurement of the warehousing activities performance among their best
practices for better use of space, work methods and technologies deployed. This
is due to companies’ interest in controlling costs and to the existence
of a variety of very accessible technologies that can support the operations of
a warehouse or distribution center. It is therefore of utmost importance for a
company to analyze and measure the performance of its warehousing activities.
Measuring warehouse performance has become an
important factor in making decisions [21]. However, there is no consensus on a
group of indicators to assess warehouse performance [22]. Therefore, it is
difficult for managers to choose the most suitable indicators to monitor a
warehouse.
For an
automotive spare parts distributor, the high performance of a warehouse
reflects good management and organization of warehousing operations, the
adoption of good practices and effective software, as well as the existence of
a productive work environment that is propitious to innovation. Measuring the performance
of a warehouse is therefore essential to allow the automotive spare parts
distributor to control the various warehousing operations and optimize the
warehouse management.
To
measure warehouse performance, we determined three performance categories:
capacity, service quality and operational productivity. We established four
subcategories to evaluate the capacity: logistics infrastructure, warehouse
equipment, infrastructure utilization and equipment utilization. In addition,
the evaluation involves an enumeration of the existing logistics
infrastructures and warehouse equipment, as well as the degree of exploitation.
The
service quality provided by a warehouse is part of the corporate image seen, as
such warehousing operations require accuracy and promptness of execution. In
this context, we fixed four subcategories to evaluate the quality of service:
responsiveness, service reliability, equipment reliability and items security.
Operational
productivity is fully a part of the categories considered for performance
measurement, as the warehouse is a place where many day-to-day warehousing
operations take place. We have fixed two subcategories to evaluate
operational productivity: operational activity level and operational
growth.
Table
4 comprises the categories, subcategories and key performance indicators for
the measurement of warehouse performance.
Tab. 4
Dimensions and key performance indicators for
warehouse performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Warehouse performance |
Capacity |
Logistics infrastructure |
1-
Number of central
warehouses 2-
Number of regional
stores 3-
Number of logistics
platforms |
Warehouse equipment |
1- Number of material handling equipment 2- Number of equipment for goods preparation and packing |
||
Infrastructure utilization |
1- Fill rate of central warehouses 2- Fill rate
of regional stores 3- Utilization
rate of shipment areas of warehouses and stores 4- Utilization rate of reception areas of warehouses and
stores 5- Utilization rate of logistics platforms areas |
||
Equipment utilization |
1-
Utilization rate of
material handling equipment 2-
Utilization rate of
equipment for goods preparation and packing |
||
Service quality |
Responsiveness |
1- Average processing time of goods received 2- Average storage time of goods received 3- Average time of goods preparation 4- Average time of goods loading during a shipment 5- Average time of a cross-docking operation 6- Average time of information sharing between employees 7- Average response time to spare parts transfer requests 8- Average waiting time during unloading 9- Average waiting time during loading |
|
Service reliability |
1-
Processing delay
rate of goods received 2-
Error rate of
quantitative control of goods received 3-
Storage delay rate
of goods received 4-
Delay rate of goods
preparation 5-
Error rate of goods
preparation 6-
Delay rate of goods
loading 7-
Delay rate of
cross-docking operations achievement 8-
Error rate during
cross-docking operations 9-
Reliability of
information shared between employees 10- Service rate |
||
Warehouse performance |
Service quality |
Equipment reliability |
1- Failure rate 2- Mean time between failures 3- Mean time of repair 4- Availability rate of equipment |
Items security |
1- Rate of unknown shrinkage 2- Rate of known shrinkage 3- Reliability of surveillance systems |
||
Operational productivity |
Operational activity level |
1- Number of customers’ orders prepared 2- Number of replenishments prepared 3- Number of
transfer requests prepared 4- Number of items picked 5- Number of items checked during preparations 6- Number of items checked during receptions 7- Number of items shipped 8- Number of receptions performed 9- Number of shipments performed 10- Number of cross-docking operations performed |
|
Operational growth |
1-
Growth rate of the
number of customers orders prepared 2-
Growth rate of the
number of replenishments prepared 3-
Growth rate of the
number of transfer requests prepared 4-
Growth rate of the
number of items picked 5-
Growth rate of the
number of items checked during preparations 6-
Growth rate of the
number of items checked during receptions 7-
Growth rate of the
number of items shipped 8-
Growth rate of the
number of receptions performed 9-
Growth rate of the
number of shipments performed 10- Growth rate of the number of cross-docking operations
performed |
4.5. Delivery performance
Delivery
performance reflects the ability of the automotive spare parts supply chain of
an independent distributor to deliver the right spare part to the right place
and at the right time. Delivery is a step that completes warehousing operations
and proves the quality of service provided by the independent distributor of
automotive spare parts. In this regard, achieving a high-performance delivery
is one of the main goals of an effective automotive spare parts supply chain to
stand out from the competition in the automotive aftermarket. In this context,
we established three categories to assess delivery performance: capacity,
quality of service and operational productivity. We set two subcategories to
assess the capacity: material resources and utilization. The evaluation
involves an enumeration of the existing means of transport, their capacities as
well as the degree of exploitation.
The
quality of delivery service is also of paramount importance. It refers to the
customers’ comparison between their expectations and perceptions of what
is actually delivered by the supplier. In general, the customer always expects
prompt delivery and receipt of complete, compliant and properly documented
merchandise. In this context, we have defined four essential subcategories to
evaluate the quality of service: responsiveness, reliability, items security
and organization.
We
chose to assess operational productivity as the delivery is mainly based on
operational work. To do this, we identified two subcategories: operational
activity level and operational growth.
Table
5 shows the categories, subcategories and key performance indicators for the
measurement of delivery performance.
Tab. 5
Dimensions and key performance indicators for
delivery performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Delivery performance |
Capacity |
Material resources |
1- Number of vehicles 2- Load carrying capacity of vehicles |
Utilization |
1-
Average time of
vehicles utilization 2-
Fill rate of
vehicles |
||
Service quality |
Responsiveness |
1-
Average delivery
time to customer 2-
Average delivery
time to regional store 3-
Average time of
spare parts transfer |
|
Reliability |
1- Rate of complete, compliant, correct and timely
deliveries to customers 2- Rate of complete, compliant, correct and timely
deliveries to regional stores 3- Rate of delivery delay 4- Rate of non-compliant deliveries 5- Rate of vehicle availability |
||
Items security |
1- Rate of deterioration 2- Loss rate 3- Reliability of vehicles’ surveillance systems |
||
Organization |
1- Rate of express deliveries 2- Rate of planned deliveries 3- Cost of delivery rounds 4- Cost of ton-kilometer |
||
Operational productivity |
Operational activity level |
1- Number of deliveries made 2- Total mileage 3- Average drive time per driver |
|
Operational growth |
1-
Growth rate of the number of deliveries made 2-
Growth rate of
total mileage 3-
Growth rate of
average drive time |
4.6.
Reverse logistics performance
In
the setting of automotive spare parts distribution, reverse logistics refers to
the movement of automotive spare parts from a customer to the distributor. In
other words, goods and information flow in the opposite direction of normal
logistics activities.
Good
reverse logistics design allows for reducing costs, increasing revenues and
gaining a competitive advantage. In this regard, measuring the performance of
reverse logistics is a task of paramount importance for an independent
distributor of automotive spare parts to determine the ability of the
after-sales service to solve complaints and process returns rigorously and
effectively. In this context, we defined three categories for evaluating the
performance of reverse logistics: service quality, customer
relationship management and productivity.
The
quality of service reflects the ability of the after-sales service to provide
prompt and accurate service when it comes to processing claims and returns. In
this context, we have defined four essential subcategories to evaluate the
quality of service: responsiveness, accessibility, service reliability and
equipment reliability.
For the
after-sales service, the customer relationship performance is closely related
to the quality of service. We propose to evaluate it through customer
satisfaction and customer loyalty. The result of the evaluation reflects the
effectiveness of claims and returns processing and the ability to maintain a
sufficient level of attention toward customers in case of claims.
The
activity of the after-sales service encompasses administrative and operational
activities. Hence, we drew four subcategories to measure productivity:
operational activity level, administrative activity level, operational growth
and administrative growth. The subcategories are defined to evaluate the amount
of work done, as well as the evolution of the administrative and operational
activities of the after-sales service. The evolution should not be interpreted
in a positive sense. On the contrary, it indicates an increase in complaints
and returns, which can dramatically decrease business profit. It is therefore
important to decrease returns by encouraging sales and offering products that
satisfy customers and allow obtaining sustainable competitive advantage.
Table
6 contains the categories, subcategories and key performance indicators for the
measurement of reverse logistics performance.
Tab. 6
Dimensions and key performance indicators for
reverse logistics performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Reverse logistics performance |
Service quality |
Responsiveness |
1- Average response time to customer 2- Average claim processing time 3- Average return processing time 4- Average time of information transmission to the
involved departments 5- Average time of information transmission to customer |
Accessibility |
1- Rate of calls picked up 2- Rate of lost calls 3- Average customer waiting time to get a response 4- Average number of contacts needed to resolve a claim |
||
Service reliability |
1- Response delay rate 2- Error rate of claims processing 3- Rate of claims processed and closed 4- Rate of claims processed and closed within the
reference time 5- Returns processing delay rate 6- Availability rate of communication channels 7- Disputes rate per customer 8- Reliability of information transmitted to customers 9- Reliability of information shared between employees |
||
Equipment reliability |
1- Availability rate of intervention tools 2- Availability rate of inspection instruments |
||
Customer relationship management |
Customer satisfaction |
1- Customer Satisfaction Score 2- Customer Effort Score |
|
Customer loyalty |
1-
Customer attrition
rate because of after-sales service |
||
Productivity |
Operational activity level |
1- Rate of interventions performed compared to the number
of sales 2- Rate of returns
processed |
|
Administrative activity level |
1- Rate of claims received compared to sales 2- Rate of files created and followed compared to received
claims 3- Rate of reports written compared to processed claims 4- Rate of information Emails sent compared to received
claims |
Tab. 6
Dimensions
and key performance indicators for
reverse logistics performance measurement (continued)
Aspect |
Category |
Subcategory |
Key performance
indicators |
Reverse logistics performance |
Productivity |
Operational growth |
1- Growth rate of the number of interventions performed 2- Growth rate of the number of returns processed |
Administrative growth |
1- Growth rate of the number of claims received 2- Growth rate of the number of files created and
followed 3- Growth rate of the number of reports written 4- Growth rate of the number of information Emails sent |
4.7. Financial
performance
The
measurement of financial performance is of paramount importance for an
independent distributor of automotive spare parts to assess the achievement of
value creation objectives. In this context, we selected three essential
categories for the evaluation of financial performance: investment,
financial wealth and financial health.
The investment
category reveals principally the financial contribution of the investment
projects and their capacity to strengthen the financial structure of the
company. In this context, we defined two subcategories for the investment
category evaluation: investment viability and financing sources.
The financial wealth category reveals the success of the
company. We offered to evaluate it through the following three
subcategories: revenue generation, profitability and activity growth.
The financial health category enables us to know if the company’s financial structure is
balanced. It also determines the ability of the company to cope during a recession and seize
development opportunities. In this context, we determined four subcategories to evaluate
financial health: profit growth, solvency, financial indebtedness and
liquidity.
Table 7 highlights the categories, subcategories and key
performance indicators for the measurement of financial performance.
Tab. 7
Dimensions
and key performance indicators for financial performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Financial
performance |
Investment |
Investment viability |
1- Net
Present Value (NPV) 2-
Internal rate of
return (IRR) 3-
Return on
investment |
Financing sources |
1- Self-financing rate 2- Growth rate of capital 3- Value of assets disposal 4- Proportions related to external financing |
||
Financial wealth |
Revenue generation |
1- Return on equity 2- Return on assets |
|
Profitability |
1- Rate of profitability 2- Gross profit margin 3- Net profit margin |
||
Activity
growth |
1- Growth rate of annual turnover 2- Growth rate of value added |
||
Financial health |
Profit
growth |
1-
Growth rate of profit |
|
Solvency |
1-
Financial autonomy
ratio 2-
Repayment capacity |
||
Financial
indebtedness |
1-
Net financial debt |
||
Liquidity |
1- Current ratio 2- Quick ratio 3- Operating cash flow ratio |
4.8. Human capital
performance
Human
capital is a crucial element to create value in a company, improve the overall performance
of the supply chain and profit to gain a significant competitive advantage. It
is an intangible aspect that needs to be rigorously evaluated to identify any
existing weaknesses and convert them to strengths.
Armstrong
[23] pointed out that developing the performance of individuals and teams is a
part of the systematic process of improving organizational performance to
achieve better results. Thus, measuring the performance of human capital is an
essential step toward developing it. It involves the elaboration of an
appropriate set of indicators that should be driven by the overall success of
the business and the achievement of its most important goals.
To measure the
human capital performance, we adopted three relevant performance categories: professional
skills development, employee well-being and human capital security. We fixed
five subcategories to evaluate the professional skills development category:
professional training, career mobility, promotion, recruitment and professional
skills assessment.
Furthermore,
to evaluate the employee well-being category, we established three
subcategories: employee satisfaction, motivation and commitment. Whereas, for
the evaluation of the human capital security category, we determined three
subcategories: work safety, job security and social protection.
Table
8 encompasses the categories, subcategories and key performance indicators for
the measurement of human capital performance.
Tab. 8
Dimensions and key performance indicators for human
capital performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Human capital performance |
Professional skills development |
Professional training |
1-
Average number of
hours per training 2-
Number of training 3-
Rate of employees
trained per year 4-
Rate of achievement
of the annual training plan 5-
Dropout rate in
training 6-
Absenteeism rate in
training |
Career mobility |
1-
Rate of internal
mobility 2-
Rate of external
mobility |
||
Promotion |
1-
Promotion rate |
||
Recruitment |
1- Average candidacy processing time 2- Response rate to candidacies 3- Average number of candidacies received for a job offer 4- Hiring rate 5- Average time to fill a position 6- Voluntary turnover rate of recruits 7- Involuntary turnover rate of recruits 8- Satisfaction rate of recruits toward the recruitment process 9- Satisfaction rate of managers toward recruits |
||
Professional skills assessment |
1- Rate of employees with at least five years of
experience 2- Rate of employees evaluated annually 3- Satisfaction rate of employees toward evaluation 4- Rate of managers trained for evaluation interview 5- Rate of high-potential employees 6- Rate of satisfactory employees 7- Rate of employees having insufficient performance |
||
Employee well-being |
Employee satisfaction |
1- Satisfaction rate of employees toward attributions 2- Satisfaction rate of employees toward salaries 3- Overall satisfaction rate 4- Rate of employees’ grievances |
|
Human capital performance |
Employee well-being |
Motivation |
1- Value of bonuses paid 2- Rate of employees benefiting from bonuses 3- Rate of bonuses granted to successful employees 4- Rate of employees achieving the objectives 5- Rate of employees exceeding the objectives 6- Evolution rate of bonuses 7- Evolution rate of salaries |
Commitment |
1- Rate of unjustified absenteeism 2- Average duration of unjustified absences 3- Frequency of unjustified absences 4- Rate of voluntary involvement in improvement projects 5- Rate of voluntary recommendation of the company |
||
Human capital security |
Work safety |
1- Number of work accidents 2- Frequency of work accidents 3- Severity rate of work accidents 4- Number of fatal accidents 5- Number of accidents generating work stoppages 6- Total number of days lost due to work accidents 7- Rate of musculoskeletal disorders due to mishandling |
|
Job security |
1- Rate of employees with temporary employment 2- Rate of employees with indefinite duration employment
contract |
||
Social protection |
1- Rate of employees covered by social protection
insurance |
4.9. Information system performance
The
performance of the information system contributes significantly to the overall performance
of the supply chain and the company. In the context of the distribution of
automotive spare parts, a high performance information system allows the
distributor to better exercise his profession. It promotes the marketing of
products in a fast and effective manner, the improvement of the customer
relationship, the ability to deal with complex situations, the optimization of
processes to reduce costs, time saving due to replacement of tasks through
automated processing, the improvement of productivity, and the effective
communication through the exchange of computerized data between employees and
with customers.
Thus,
the evaluation of information system performance constitutes the cornerstone in
ensuring business continuity. In this context, we defined two categories to
evaluate the information system performance: IT infrastructure and information
security.
The
IT infrastructure is evaluated by two subcategories: IT resources and
utilization. The evaluation involves an enumeration of the existing IT
resources and the degree of exploitation.
The
information security category primarily indicates whether the information
security guarantees the legal and secure use of information and IT resources.
To evaluate it, we selected three subcategories: availability, integrity and
confidentiality.
Table
9 presents the categories, subcategories and key performance indicators for the
measurement of information system performance.
Tab. 9
Dimensions and key performance indicators for
information system performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Information system performance |
IT infrastructure |
IT resources |
1- Number of IT equipment 2- Coverage rate of software used |
Utilization |
1-
Utilization rate of
IT equipment |
||
Information security |
Availability |
1- Availability rate of IT equipment 2- Availability rate of information |
|
Integrity |
1-
Number of unauthorized
information modifications |
||
Confidentiality |
1-
Number of data
leaks following computer attack |
4.10. Research and development performance
The
measurement of research and development performance is less implemented in
companies for the following reasons: the result of the efforts made is not
directly observable, high uncertainty regarding the success of an investment
project and the delay in realizing profits. This does not preclude the need to
measure the performance to have continuous feedback and improve the research
and development function. In this context, we postulated two categories to
evaluate the performance of research and development: monitoring activity and
innovation.
The
monitoring activity reveals the ability of the research and development
function to provide information related to the evolution of automotive
aftermarket, automotive industry and technology. To evaluate the monitoring
activity, we chose three subcategories: marketing intelligence, competitive
intelligence and technology watch.
The
innovation category reveals the effort of the research and development function
to lead innovation projects. We propound to evaluate it through four
subcategories: digital transformation, commercial innovation, logistics
innovation and organizational innovation.
Table
10 highlights the categories, subcategories and key performance indicators for
the measurement of research and development performance.
Tab. 10
Dimensions and key performance indicators for
research and development performance measurement
Aspect |
Category |
Subcategory |
Key performance
indicators |
Research and development performance |
Monitoring activity |
Marketing intelligence |
1- Average time of information collection and processing 2- Relevance of disseminated information 3- Degree of influence of marketing
intelligence on decision-making 4- Frequency of marketing intelligence |
Competitive intelligence |
1- Average time of information collection and processing 2- Relevance of disseminated information 3- Degree of influence of competitive
intelligence on decision-making 4- Frequency of information updating about competitors |
||
Technology watch |
1- Average time of information collection and processing 2- Relevance of disseminated information 3- Degree of influence of technology
watch on decision-making 4- Frequency of technology
watch |
||
Innovation |
Digital transformation |
1- Degree of digital maturity 2- Contribution of digital transformation to strategic
objectives 3- Impact of digital transformation on internal processes 4- Degree of compatibility of deployed projects with needs |
|
Commercial innovation |
1- Rate of new introduced references compared to the aftermarket 2- Frequency of introduction of new references 3- Rate of adoption of new sale concepts 4- Rate of adoption of new distribution channels 5- Number of applied projects of distribution network
development |
||
Logistics innovation |
1- Rate of adoption of new technologies compared to the
need 2- Rate of automated processes compared to the need 3- Rate of large investment projects compared to the need |
||
Organizational innovation |
1- Rate of adoption of organizational approaches 2- Frequency of updating documents and procedures |
5.
CONCLUSION
Manufacturers
and distributors of automotive spare parts usually face several challenges due
to customers’ expectations changes, the technological evolution of the
automotive industry, emerging spare parts markets and competitive pressure.
Thus, companies have to react by evaluating and improving the performance of
the supply chain to maintain strong positions in the future. Consequently, it
is essential to rely on a reliable performance measurement system to
effectively measure the overall performance of the supply chain.
The literature on spare
parts management focuses mostly on inventory management and demand forecasting
methods. However, comparatively, little attention has been given to the spare
parts supply chain performance measurement. Thus, we have attempted to fill the
gap observed in the literature, particularly for the automotive aftermarket, by
proposing a multidimensional and balanced performance measurement system to
measure the overall performance of the automotive spare parts supply chain and
assess the impact of practices within companies operating in the independent
distribution of automotive spare parts.
This framework will allow
managers to identify weak points where performance can be improved. It will
also form a basis for future academic and professional research following the
development of supply chain management.
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Transport is licensed under a Creative Commons Attribution 4.0
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[1] Laboratory of Engineering, Industrial
Management and Innovation, Hassan First University, Faculty of Science and
Technology, Km. 3, B.P. 577, Settat, Morocco. Email: achetoui.zineb@gmail.com. ORCID: https://orcid.org/0000-0003-2928-3780
[2] Laboratory of Engineering, Industrial Management and Innovation, Hassan First
University, Faculty of Science and Technology, Km. 3, B.P. 577, Settat, Morocco.
Email: charif.mabrouki@uhp.ac.ma.
ORCID: https://orcid.org/0000-0002-3700-764X
[3] Laboratory of
Engineering, Industrial Management and Innovation, Hassan First University,
Faculty of Science and Technology, Km. 3, B.P. 577, Settat, Morocco.
Email: ahmed.mousrij@uhp.ac.ma.
ORCID: https://orcid.org/0000-0002-4555-6761